This week in my Principles of Marketing class, our teacher assigned us to find a marketing-related current event from the past week that stood out to us, and write a reflection based on it. To begin this assignment I simply researched, "marketing news" and found an article that piqued my interest in the New York Times. The article was titled, "Why Dutch Officials Want You to Forget the Country of Holland". This article stood out to me because not only was this title hinting to an at-first what sounds like an outrageous idea, rebranding an entire country, but it stood out to me because I have a lot of family-friends in northern Europe so I was curious to see if whatever was happening in Holland would affect them. The article describes the turmoil faced by Ingrid de Beer, the head of international affairs of the Netherlands, due to the outdated perceptions, and interchangeable names outsiders use for her home country. Interestingly, Dutch tourism has been so success...
Hello! My name is Jessica Bugh, and I am a junior who is dual enrolled at Oregon State University. I have a double major in Design Management and Sustainability, and like to study ceramics and french in my free time! I am originally from Philadelphia, Pennsylvania, but my family is scattered globally which allows me to travel frequently. In life, I am currently looking for practicum opportunities abroad for my sustainability degree, and am trying to learn all I can about the design industry, and what my option for my future after college will be. I have a lot of passions in life ranging from surfing and hiking to art and ceramics! I like to stay active and creative, but I also love to be consistently learning new things. In my free time I like to independently work on my french, and mandarin skills. This term, I am enrolled in BA 223 at Linn Benton Community College under the instruction of Mindy Bean. I primarily enrolled in this course because it was a requirement of m...