This week in my Principles of Marketing class, our teacher assigned us to find a marketing-related current event from the past week that stood out to us, and write a reflection based on it. To begin this assignment I simply researched, "marketing news" and found an article that piqued my interest in the New York Times. The article was titled, "Why Dutch Officials Want You to Forget the Country of Holland". This article stood out to me because not only was this title hinting to an at-first what sounds like an outrageous idea, rebranding an entire country, but it stood out to me because I have a lot of family-friends in northern Europe so I was curious to see if whatever was happening in Holland would affect them. The article describes the turmoil faced by Ingrid de Beer, the head of international affairs of the Netherlands, due to the outdated perceptions, and interchangeable names outsiders use for her home country. Interestingly, Dutch tourism has been so success...